The Mad Motor Maker

The hyperactive, workaholic genius with little thought to self-preservation beyond the latest hedonistic indulgence, will eventually be brought to heel by his own hubris. Naturally, it’s a tale we’ve all heard before.

And not for the first time within the automotive sphere.

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The Beetle Final Edition and the End of an Era

Through oil shortage and parts shortages, through overreaching government regulations, and through a history of scandal most recently culminating in the emissions disaster of 2015, Volkswagen has weathered its fair number of storms.
But they are about to embark upon a new journey with one less ship in their fleet–and it is the most iconic of them all.

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You Take Shotgun

Our technology, design, and industry has evolved so rapidly that it is often challenging to reconcile the early days of our history with the modern automobile, but perhaps they are not quite so far apart as they would seem on the surface.

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  • You Take Shotgun
    Our technology, design, and industry has evolved so rapidly that it is often challenging to reconcile the early days of our history with the modern automobile, but perhaps they are not quite so far apart as they would seem on the surface.
    Read more...
  • Who the Heck is Bertha Benz?
    Today, in 1944, Bertha Benz died. And anyone who loves cars, knows cars or has ever sat in a car, you should care.
    Read more...
  • Mess With the Bull
    On April 28, 1916, Ferruccio Lamborghini, the madman behind what would become one of history’s most iconic brands ever, was born.
    Read more...
  • Happy Birthday, Janet Guthrie
    I could tell you that her driving suit and helmet are at The Smithsonian Institute, or that she became one of the first athletes in The Women’s Hall of Fame. I could list a hundred races, speeches and boundaries forever changed by her influence. But I won’t do that. I won’t tally her accomplishments like a grocery list, honoring her checkpoint by checkpoint as a celebration of her many years. That’s not what this is about.
    Read more...
  • Strong and Fast – NASCAR is Founded
    Despite the need for an obvious distance between cars and cups, one of the most important, influential and long-standing elements of the car industry is deeply indebted to the prohibition era and the rum runners who provided America’s degenerates with drink for so long. This week, on February 21, 1948, NASCAR was founded.
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